A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices.
According to Michael Porter suggested four “generic” business strategies that could be adopted in order to gain competitive advantage. The four strategies relate to the extent to which the scope of businesses’ activities are narrow versus broad and the extent to which a business seeks to differentiate its products.
The 4 strategies are Differentiation Focus, Differentiation, Cost Focus and Cost Leadership. Definitely most of the Customers using Enterprise Data Warehouse have strategies that fit in the Potter’s Paradigm like Amazon, Ebay or Apple for differentiation Strategy and Daimler, Tesco , Dell for Cost of Leadership.
For the IT company more often we see apply also an Offensive Competitive Strategy. Companies that are managed as offensive competitive generally invest heavily in technology and Research and Development (R&D) in an effort to stay ahead of the competition. Also companies that actively look to acquire other firms to fuel growth are often deemed to be using an offensive competitive strategy.